Being Real Is Risky That’s Why It Works For Realtors With Shannan McWaters
What if being yourself was the real competitive advantage in real estate? Shannan McWaters brings the answers, revealing how authenticity, strategic marketing, and self awareness translate into real business growth you can actually apply.
What does it really take to stand out in a crowded real estate market without selling out who you are? In this episode, Shannan McWaters brings the answers, sharing how authenticity, smart social media use, and deep industry knowledge helped her rise to the top as an agent and brokerage owner.
She explains why quality beats quantity when building teams, how personal branding actually works, and how to stay grounded when not everyone celebrates your success. You’ll walk away with clear, practical ways to sharpen your message, lean into your strengths, and apply these insights directly to grow your business.
To connect with Shannan McWaters
Facebook:https://www.facebook.com/shannan.stanfill.mcwaters
LinkedIn:https://www.linkedin.com/in/shannan-mcwaters-9460ab298/
Instagram: https://www.instagram.com/shannanmcwatersrealtor/?hl=en
Tiktok: https://www.tiktok.com/@shannanmcwatersrealtor
Twitter/X: https://x.com/ShannanMcWaters
Website: https://thefirmmemphis.com/mcwaters-shannan/
To connect with Frank Iglesias:
https://www.frankiglesias.com/links. To partner, do business, get FREE resources or get coached by Frank, visit the links at Frank’s site, message me on social media or call/text us at 678-408-2228. I also do free introductory calls at thelink below.
https://calendly.com/seefrank/synergy-chat
Shannan McWaters, 2025 inman GOLDEN I CLUB Top Luxury Agent National Finalist, the # 1 individual agent in the greater Memphis area for 2024, the #1 agent on social media in TN and co-owner of The Firm, is originally from South Georgia.
With a background in the fashion industry, Shannan McWaters brings a unique perspective to the real estate market, blending an eye for design with expert market knowledge. A licensed real estate agent in Tennessee and Mississippi, she specializes in residential buying and selling, new construction, condominiums, investment properties, and home staging. Shannan is dedicated to helping clients navigate the ever-changing real estate market with confidence, ensuring a seamless buying or selling experience.
Shannan serves clients across Memphis, Germantown, Collierville, and the greater Mid South region, including Shelby, Tipton, and Fayette Counties in Tennessee, as well as Northwest and North Central Mississippi. Her extensive experience allows her to provide tailored solutions to buyers, sellers, and investors looking to find the perfect property.
A Life Member of the Multi Million Dollar Club, Shannan has established herself as a top-producing real estate agent. From2018 to 2019, she served as President of MAAR’s Multi Million Dollar Club, further solidifying her reputation as a leader in the Memphis real estate industry. Her strong connections, expert negotiation skills, and deep understanding of market trends make her a trusted advocate for her clients.
Shannan is passionate about helping people find the … Read More
